André Sormany has worked in various communication disciplines for more than 40 years. His principal fields of expertise include strategic communications consulting and planning, issue-sensitive and crisis communications management, and media relations.
André began his career in 1966 as an advertising copywriter and news writer with such leading radio and television stations in the Montreal region as CHRS, CKLM and Télé-Métropole. In 1969, he joined the Ottawa news bureau of Radio-Canada and in 1973 transferred to the network’s national television news department in Montreal. At Radio-Canada, he worked as a reporter, writer, news desk officer and assignment officer. During the 1976 Olympic Games, he coordinated the non-sports coverage of the event.
From 1977 to 1981, he worked with the PQ political teams of both Pierre Marc Johnson and René Lévesque during their time in office. He then went on to co-found the public affairs firm Bazin Dumas Dupré Sormany. In 1990, he was appointed Vice-President, Planning and Communication at Recyc-Québec, a newly created provincial Crown corporation. In 1993 he returned to the consulting business, co-founding the public affairs firm Bazin Larouche Sormany Vigneault.
In February 2001, André was appointed director of communications and public affairs for the Délégation générale du Québec in Paris. This mandate of close to four years ended in June 2004 and led him back to consulting as a special advisor. In July 2009, he returned to the political arena as chief of staff for Raymond Bachand, Liberal Minister of Finance, Minister of Revenue and Minister responsible for the Montreal region. Since October 2012, he has worked as a communications consultant with a number of businesses and organizations such as Valero, Conseil du patronat du Québec and Tourisme Montréal.
During his career, André has been a member of numerous public relations and communication associations. Most notably, for ten years he was vice-chair and a member of the board of directors of the Quebec Environment Foundation.