January, 21 2025
TACT is pleased to announce the arrival of Martine Hébert, an economist and former diplomat renowned among economic development stakeholders, policymakers, and the media, as Vice President and expert in economic and U.S. Affairs.
In addition to holding the prestigious positions of Québec’s Delegate General in Chicago from 2019 to 2021 and in New York from 2021 to 2024, Martine Hébert has built an extensive professional track record where public and political affairs have played a central role. With a master’s degree in economics, she has also been named an Invited Fellow at the prestigious CIRANO.
Over the past 30 years, she has contributed to developing public policies, laws, and regulations across the most prominent sectors of the Quebec and Canadian economies. She has served on several influential bodies, including the Board of Directors of the Commission des normes, de l’équité, de la santé et de la sécurité du travail (CNESST), the Commission des partenaires du marché du travail, and the Conference of Great Lakes and St. Lawrence Governors and Premiers, among others. Her career also includes ten years as Senior Vice President and National Spokesperson for the Canadian Federation of Independent Business (CFIB) and various roles within prominent public and private organizations in Quebec and Canada.
An Expert in Economic Affairs, Trade, and Diplomacy
With her exceptional understanding of U.S. dynamics and the Canadian political and business landscape, Martine will be an invaluable asset to TACT’s clients. They will benefit from the guidance of one of the most renowned specialists in navigating an increasingly unpredictable and ever-changing international environment. Known for her sharp political acumen and strong analytical skills, she is recognized for providing a global and informed perspective on various issues. Her remarkable abillity to quickly identify strategic challenges and achieve tangible results in complex, fast-moving situations further enhances her reputation as a trusted expert.
“We are thrilled to welcome Martine to the agency. In addition to gaining a top-notch economist and strategic advisor, our clients and team will greatly benefit from her expertise in analyzing and simplifying complex political and economic situations. There is no doubt that her experience over the past five years, during which she helped Quebec organizations enter the U.S. market, will be particularly valuable as all eyes remain focused on the current situation with the United States.”
Manon Genest, Founder and CEO at TACT
“I am joining the TACT team with great enthusiasm. I look forward to contributing to strengthening TACT’s expertise in public, economic, and U.S. affairs. I am eager to leverage my experience for the benefit of clients and key stakeholders to help achieve impactful and sustainable results for our society.”
Martine Hébert, Vice President and expert in Economic and U.S. Affairs at TACT
About TACT
TACT is a uniquely strategic leader in communications, public affairs, and government relations. Founded in September 2011, TACT aims to redefine strategic consulting for businesses and organizations. Over the years, the agency has successfully established itself as a trusted ally and business partner, known for its unique humanistic and authentic approach. As the largest 100% Quebec-owned agency to date, TACT has built a strong reputation and developed a timeless methodology. The agency boasts an exceptional team, supported by an impressive network that contributes to its continued success.
For more information
Camille Lapointe
TACT
514 467-2893
clapointe@tactconseil.ca
