Our Team

As TACT’s co-founder, CEO and Director of the Montréal office, Manon has spent more than 20 years shaping a communications approach rooted in active listening and deep subject-matter expertise. Her strategic, nuanced perspective allows her to resolve crises and handle sensitive issues with exceptional tact. Highly versatile, Manon is equally at ease with corporate and institutional communications as with socially relevant topics. She also brings extensive experience from the public sphere and political space, having served for over a decade in the Parliament of Canada and the National Assembly of Quebec. A respected leader and highly involved community member, Manon sits on the boards of Montréal International and Investissement Québec.

A respected strategic advisor, accomplished entrepreneur, and co-founder of TACT, François has spent more than 35 years supporting public and private organizations in navigating complex issues, including public affairs, social acceptability, opinion campaigns, and crisis management. His career is distinguished by unparalleled hands-on expertise, a keen understanding of political dynamics, and a consistently proven ability to design and deliver winning strategies. He has advised major corporations and leading institutions and spearheaded numerous sensitive initiatives. Trained in political science and sociology, he brings rigour, sound judgment and tangible impact to every project he undertakes.

Daniel draws on a strong background in public affairs and communications to help organizations navigate complex challenges and develop high-impact strategies. As cofounder of TACT, he plays an active role in advancing the public relations industry and supports leading organizations in crisis management and reputation protection. Daniel combines sharp political acumen with a solid grasp of media dynamics and a keen tactical sense. A political science graduate from Université Laval, Daniel brings his expertise to complex and sensitive mandates, where he is known for his rigour and responsiveness.

A seasoned strategist in public, government, and international affairs, Sandra advises organizations and their leaders on sensitive mandates where political and geopolitical context is decisive. She has worked at the Office of the Prime Minister of Canada and served as Chief of Staff in International Affairs and Economic Development, where she helped shape policies to support businesses and workers. Well-versed in international missions, Sandra has a deep understanding of federal decision-making and power dynamics. A former journalist, she teaches communications at the university level and regularly comments on current affairs. A Fellow of the Montreal Institute for Global Security, Sandra has been recognized as an emerging leader by the Warsaw Security Forum.

Julie Boucher brings more than 20 years of experience in communications and public affairs within complex, highly political environments. A seasoned executive, she has led some of Québec’s most publicly visible teams and has served on the executive committees of Hydro-Québec, Alto and Santé Québec. In these roles, she spearheaded major transformations, built high-performing teams, and designed national influence strategies. An expert in relations with governments, communities, interest groups, First Nations and Inuit partners, Julie excels in sensitive contexts. Known for her calm demeanour and human-centred approach, she delivers practical solutions informed by her journalism background.

Dan Cooper is a pharmacist by training who combines clinical, pharmacoeconomic, and strategic expertise to advance access to therapeutic innovations. With nearly a decade at INESSS as lead pharmacoeconomist, Dan shaped ministerial recommendations and spearheaded revisions to evaluation frameworks for cancer treatments and rare diseases. He has served as an external expert for CADTH and founded his own firm, COOPERx Stratégies, along with the training platform USOPRx (now TACTRx). Holding a Doctor of Pharmacy degree and having completed negotiation training at Harvard, Dan excels at designing reimbursement strategies that transform complex challenges into practical, effective solutions.

A specialist in strategic planning and business growth, Mélanie leverages data analysis to help organizations make informed, fact-based decisions.  With nearly 20 years of experience in management consulting, she has guided numerous organizations in developing growth strategies, cultivating sound judgment and a keen strategic vision. An MBA graduate from Université Laval, Mélanie embodies rigour, loyalty, and professionalism. Her client-centred approach, combined with her friendliness, makes her a highly regarded leader and a valued collaborator.

As a trusted advisor, Sébastien helps organizations navigate complex and highly regulated environments. With more than 25 years of experience in public affairs, corporate communications, and crisis management, he brings deep expertise and a strategic perspective to every engagement. A certified corporate director (ASC), he brings together governance expertise, technological fluency, and strategic vision. He transforms data into powerful levers of reputation, influence, and performance. His integrated approach—rooted in analysis, collaboration, and measurable outcomes—delivers results for global companies, Crown corporations, and SMEs alike.

Pascale transforms organizational challenges into measurable successes through her expertise in project management, public relations, and public affairs. A creative strategist, she excels at crafting innovative solutions and mobilizing stakeholders to achieve ambitious objectives. With a diverse background and an influential network, she combines political acumen with operational efficiency to deliver high-impact projects. A communications graduate, she is deeply engaged in her community and leverages her experience and vision to support organizations striving to make a meaningful difference.

A keen observer of public affairs, Jonathan excels in crafting and executing strategies to help clients position themselves within their social and political environment. His understanding of societal, media and government landscapes makes him a top-notch strategic adviser.

After completing his university studies, Jonathan spent nearly seven years as a public and government affairs consultant. During this period, he provided support to clients in such diverse sectors as environment, health, natural resources and information technologies. In the fall of 2010, he accepted a position in the office of Quebec’s Minister of Sustainable Development, Environment and Parks, where his talent rapidly earned him a promotion to deputy chief of staff. But the call of his first vocation was strong, and in summer 2011, he accepted an invitation to help launch a new communications agency led by some of the leading lights in the industry. Returning to his first love, he joined the TACT team, bringing with him a newly refined and sophisticated approach.

Jonathan holds a bachelor’s degree in political science and a specialized diploma (DESS) in public affairs and lobbying, a joint program offered by Laval University in Quebec City and Institut d’Études Politiques in Bordeaux, France. Jonathan is also Chair of the council of the Quebec City Junior Chamber of Commerce and a member of the Executive Council of Regroupement des jeunes chambres de commerce du Québec (RJCCQ).

Recognized for his efficiency and ability to distill complex issues, Éric Gamache brings over 30 years of experience in public affairs management. His deep knowledge of Quebec’s media and government ecosystems enables him to design relevant strategies and deliver effective interventions, particularly in times of crisis. He supports organizations across diverse sectors—including agri-food and natural resources—by setting clear priorities and ensuring they are achieved. Trained in public communication, Éric is also actively involved in the community through the Food Banks of Quebec network.

Frédéric advises organizational leaders on strategic positioning, public engagement, and reputation management. With more than 25 years of experience in public affairs—particularly in the energy and infrastructure sectors—he anticipates risk and excels at turning complex issues into winning strategies. His expertise in crisis communications and stakeholder relations makes him a trusted partner for navigating sensitive situations with confidence.

Jean-Frédérick is a seasoned government affairs specialist in the energy sector with nearly 20 years of experience. He crafts balanced strategies to influence public policy and position organizations for success. His ability to simplify complex technical issues and thrive in fast-changing environments reflects a distinguished career that has taken him to Ottawa, France, and the United States. He graduated from the École nationale d’administration (ÉNA) in Strasbourg and holds a postgraduate degree from Sciences Po Bordeaux, as well as a bachelor’s in political science from Université Laval.

Passionate about government relations, Patrick has acquired over the years extensive expertise in analyzing health sector issues and developing particularly effective strategic plans to meet client needs while considering the impact on government decision-makers. Results-oriented, he is recognized for his ability to develop innovative solutions, with a win-win approach for the partners involved.

For over 15 years, he held senior positions across Canada, in business development, public and government relations, in various innovative companies. His knowledge and expertise cover both primary and specialty care areas, with proven negotiation skills and abilities to establish optimal and timely reimbursement for drugs and services in both the public and private sectors, in Quebec as well as in the rest of Canada.

Patrick is a graduate of McGill University in Geological and Environmental Sciences. He has also completed a mini-MBA program at the Desautels Faculty of Management. He has been involved in his community, serving for two years as Vice Chair of the Board of Directors of Tribut Triathlon, a non-profit organization promoting triathlon and healthy lifestyles.

Stéphane is recognized for the effectiveness—and disciplined execution—of his strategies and tactics. A trusted expert with sound judgment, he excels in demanding assignments and projects and has delivered proven results in social acceptability, major projects advancement, and reputation protection. Having held decision-making roles in public affairs for more than two decades—both in-house and in agency settings—Stéphane has contributed to the growth of organizations facing challenges related to expansion, integration, or coexistence within their communities. He studied at the University of Ottawa and the Université du Québec à Montréal, where he earned a degree in communications.

An experienced communications and public affairs leader, Nadia heads the Corporate Communications practice and helps organizations design and implement strategies that drive growth and strengthen reputation. With over 20 years of experience in both the private and public sectors—including senior leadership roles—she excels at mobilizing teams, resolving complex issues, and turning business objectives into tangible results. A graduate in public communication, Nadia brings her leadership and political acumen to high-impact projects for businesses and the broader community.

A specialist in strategic communications, Simon Poitras is recognized for his expertise in corporate communications, public affairs, in particular in issue and crisis management, image and reputation management, and social acceptability of projects. For over 20 years, he has been developing a rich lode of experience as a strategist, supporting the clients in a pertinent, open and intelligent manner. His straightforward approach is highly appreciated, and his strategic advice is recognized for its accuracy.

The value of the experience of this strategist is based on a marked strength in corporate communications, community and stakeholder relations, public consultations and strategic media relations. Simon has numerous successful mandates to his name, both in the public and parapublic sector and for the benefit of private businesses. His expertise is on a par with his interest for natural resources, mining and energy, the environment, transport and the manufacturing sector.

Simon Poitras is a co-founder of La Ruche, a crowdfunding platform focussing on entrepreneurship launched in 2013. He also is president of the Board of directors of the Mont-Sainte-Anne Ski Club. He has previously sat on various boards including those of the Québec City Symphony Orchestra, J’ai ma place, Pignon Bleu, and Rouge et Or – Alpine skiing. He holds a Bachelor in Public Communication, Major in Public Relations, from Université Laval.

Anne Sérode is a specialist in strategic planning and change management, guiding organizations through transformation and high-level strategic thinking. With extensive management experience in the media sector, Anne excels at tackling complex challenges with a pragmatic, human-centred approach. A recognized coach and trainer, she harnesses collective intelligence to deliver tangible results. Holding a degree in communications, a master’s in change leadership from INSEAD, and Lean Six Sigma certification, Anne adapts her interventions swiftly to the unique needs of each project.

An expert in corporate communications, Marie-Christine is a former journalist and communications leader in large organizations. Specializing in strategic communications, positioning and crisis management, she supports executives and managers in advancing their projects and maintaining trust in sensitive situations. Marie-Christine also delivers spokesperson training. Her work is guided by pragmatism, efficiency and agility. She holds degrees in journalism and political science.

Steeve has built his career in leading sport, recreation, and public health organizations. He is known for turning complex challenges into concrete, high-performing strategies that engage stakeholders. He has served as a senior advisor on physical activity at Québec en Forme and at the Direction générale de santé publique, helping shape major policies and flagship initiatives. He later led operations at Fillactive, served as CEO of the Réseau Accès Participation, and then as Executive Director of the Réseau des URLS. Over the years, he has developed broad expertise in leadership, program management, business development,  philanthropic fundraising, multi-sector mobilization, creating healthier living environments, and serving as a spokesperson for organizations dedicated to healthy living.

Patrice Servant has crafted more than 2,000 speeches for prime ministers, cabinet ministers, senior executives of major institutions, and prominent figures in Québec’s business community. He has also authored numerous reports, briefs, and sensitive correspondence. Accustomed to working closely with top decision-makers, Patrice has a rare ability to strike the right tone and choose words that unite, persuade, and reassure. He understands both the role of government and the realities businesses face. A self-taught professional, Patrice began his career as a radio journalist, covering major events such as the Oka Crisis and the Gulf War. Today, he champions communication that is ethical and respectful of people and institutions.

Pascale St. Onge is a seasoned strategist with deep expertise in government relations, communications, and the management of complex, high-stakes issues. Widely recognized for her effectiveness and sound judgment, she excels in navigating demanding environments and delivering results under pressure. As a former minister in the federal government, she led major structural reforms, negotiated landmark agreements, and oversaw sensitive files with rigour and composure. Her core strength lies in bridging divergent interests, building winning coalitions, and designing high-impact influence strategies. At the FNCC-CSN, she spearheaded decisive campaigns to protect journalism and shape public policy by influencing key decision-makers. Pascale holds degrees in journalism and literature.

Charles is a recognized authority in public opinion analysis and political psychology. With experience spanning hundreds of research projects, he has become a trusted reference for data collection and interpretation, guiding informed organizational decision-making. A gifted communicator, he excels at turning complex, technical issues into clear insights for any audience. His doctoral training in political science, combined with hands-on experience in public affairs, allows him to merge scientific rigour with practical relevance—making him an indispensable partner in building evidence-based strategies.

With over 20 years of experience in business development and management roles, Chantal has led ambitious growth initiatives within major pharmaceutical and private companies. Particularly active in primary care, oncology, and rare diseases, she is recognized for her leadership and execution excellence. An expert in organizational optimization and transformation, she is highly skilled in negotiation and strategic management. Chantal holds degrees in psychology and criminology and an Executive MBA in Leadership and Management. Socially engaged, she is co-founder and president of the Montreal chapter of the Healthcare Businesswomen Association.

A seasoned public affairs strategist, Jérémie guides organizations through complex political landscapes with clarity and precision. His deep understanding of the healthcare network and Québec’s governmental system enables him to anticipate risks, assess power dynamics, and recommend effective strategies. Known for his calm demeanour and sharp analytical skills, he excels in issue management and stakeholder coordination. His rigour and long-term vision make him a trusted partner in developing credible, sustainable strategies. He holds a bachelor’s degree in political science from McGill University and brings the discipline of a former high-level student-athlete.

With 17 years of experience in strategic communications, Geneviève confidently and rigorously manages complex public affairs, crisis management, and corporate communications mandates. She has a proven track record of advising senior leadership across diverse organizations and successfully leading sensitive mandates with professionalism and impact. At TACT, she has spearheaded numerous communications plans and is regarded as a trusted resource within the firm. She holds a degree in public communications from Université Laval and an M.Sc. in management with a specialization in marketing from HEC Montréal. Her results-driven strategic vision empowers organizations to move decisively toward their goals.

Eva supports organizations in developing their public affairs, government relations, and sensitive issues management strategies. She works in social acceptability and citizen engagement, focusing on the environmental, transportation, and energy sectors. Her ability to navigate political and social dynamics enables her to lead projects in complex situations. Deeply attuned to the realities of First Nations and Inuit communities, Eva previously worked for two ministers responsible for Indigenous Affairs. A political science graduate, she leverages her expertise to foster constructive dialogue between institutions, communities, and decision-makers.

Vincent guides organizations in designing influence strategies that are both effective and credible. A specialist in public affairs and social acceptability, he works across sectors such as energy, transportation, health, and agri-food. His background combines solid municipal experience with a keen ability to understand the dynamics of each client’s industry quickly. Vincent holds a master’s degree in Public Communication from Université Laval and a bachelor’s degree in Political Science and International Studies from Université de Montréal. Recognized for his rigour, strategic creativity, and talent for building lasting, trust-based relationships, Vincent is a trusted partner in advancing impactful initiatives.

Philippe Frizon helps senior leaders define and execute ambitious yet achievable growth strategies. With a proven track record across financial services, transportation, manufacturing, and business services, he delivers recommendations firmly grounded in operational realities. His executive background and deep expertise in innovation—particularly in technology startups and artificial intelligence—enable him to bridge bold strategic vision with tangible, measurable impact. An engineer by training with an MBA and a certificate in risk management, he supports organizations in turning ambition into sustainable, long-term results.

Élodie is an expert in communications and strategic positioning. With broad experience in complex environments, she excels at designing strategies that enhance an organization’s credibility and reach. Her expertise includes developing communication plans, proactively managing issues and crises, and engaging stakeholders in sensitive contexts. A journalism graduate, Élodie has led strategic initiatives that have enhanced her clients’ credibility and visibility. She is a key partner for navigating high-stakes situations with confidence.

A communications and political marketing specialist, Mikaël helps organizations shape public affairs strategies with rigour, strategic insight, and agility. Drawing on extensive experience coordinating complex mandates, he excels at navigating highly sensitive political environments. His ability to quickly identify key issues and mobilize stakeholders makes him a trusted ally, especially in times of change or crisis. He holds a bachelor’s degree in political science from Université Laval and has been actively involved in his community for over a decade.

Rigorous and results-driven, Natacha brings 15 years of experience in public affairs and government relations. Her career, which includes key roles in ministerial offices, has given her a deep understanding of governmental and parliamentary dynamics, as well as decision-making and legislative processes. She leverages this expertise to design integrated strategies that help organizations and businesses strengthen their positioning with public decision-makers. Holding a bachelor’s degree in public communications and a master’s degree in public administration, Natacha provides informed guidance to achieve ambitious outcomes.

Carl is a strategic leader in healthcare and life sciences, specializing in advocacy and organizational positioning. He supports clients in designing and implementing influence and mobilization strategies for stakeholders and government decision-makers. His experience leading organizations and managing major fundraising campaigns has helped improve care for thousands of people. With a degree in political science and public communication, Carl serves on the board of Q-CROC and brings a people-centred, innovation-driven approach to his work.

With more than 20 years of experience in strategic communications, crisis management, and public affairs, Catherine supports high-profile clients across Canada in navigating complex issues. As a trainer and facilitator, she delivers customized sessions on media relations, crisis response, and spokesperson preparation for executives, health leaders, and researchers. Known for a strategic, responsive, and collaborative style, she creates an environment that puts participants at ease while driving meaningful results. Catherine previously led pandemic communications for a regional health authority in B.C., including internal training during high-pressure public health events. Trusted by Cabinet Ministers and CEOs alike, she holds a Master’s in Communications Management from Syracuse University.

With more than 15 years of experience, Raphaël has built a three‑part career. He began as a journalist and desk editor with leading Quebec media outlets, then held a range of advisor and director roles in ministerial offices in Ottawa and Quebec City before transitioning to public relations. Raphaël advises diverse organizations in achieving their strategic objectives—from positioning and social acceptability to issues and crisis management. He has taught political communication at McGill University and regularly serves as a media analyst and columnist. Raphaël holds a bachelor’s degree in communication and politics from Université de Montréal and an MBA from HEC Montréal

Julien brings over a decade of public affairs expertise, transforming complex challenges into winning strategies. A recognized specialist in government relations, crisis management, and reputational risk, he has guided numerous organizations through high-impact initiatives. His influence and communications strategies have earned industry accolades, including a Grand Prix in Public Relations from the SQPRP. Holding degrees in industrial relations and law, Julien is also a sought-after guest lecturer and an active board member, offering strategic insight and a strong network to amplify key initiatives.

Johanne brings extensive experience in operations management across the communications and media industries. Known for delivering results, she excels at rallying multidisciplinary teams, streamlining processes, and leading initiatives that fuel creativity and productivity. Her career in advertising agencies and the media sector has taught her to balance day-to-day operations with people-related challenges to drive ambitious projects forward. With a background in law, she brings a structured approach and the ability to navigate sensitive situations with rigour and empathy.

A government relations and public affairs expert, Stéfanie advises organizations navigating complex political and regulatory environments. Known for her rigour and agility, she delivers results-driven solutions grounded in strategic insight. Her experience includes working closely with municipal elected officials, the Government of Québec, as well as in France and at the European Parliament. These roles have sharpened her political acumen and given her a deep understanding of decision-making processes across all levels of government. Her advisory work is underpinned by strong subject-matter expertise, particularly in the fields of technology, innovation, and artificial intelligence. A recognized political analyst, she provides daily commentary on current affairs in Québec media.

Émilie Trahan leverages digital strategy to deliver performance. After gaining valuable hands-on experience at Vidéotron, Sid Lee, Intact, and Tata Communications, she joined TACT, where she designs integrated strategies that drive growth, enhance digital presence, and boost audience engagement across a diverse client portfolio. Her international background equips her to deliver impactful marketing plans, spearhead transformation initiatives, and advance business development for major organizations. She holds a degree in international relations from UQAM and project management from HEC Montréal, and serves on the governance board of the Espace pour la vie Foundation.

Samuel Tremblay is a former journalist and political advisor who brings a deep understanding of the media landscape and political dynamics to support clients across diverse sectors. Renowned for his creativity, writing expertise, and strategic vision, he specializes in designing comprehensive communications campaigns. Samuel holds a master’s degree in political science and previously served in key roles with the Laurent Commission on youth protection. He is also the co-founder of Nouveaux pères, a platform dedicated to promoting fatherhood engagement, and the author of the essay Papa, lève-toi! and the children’s book Dans ma tête.

A specialist in change management and organizational development, Isabelle Tremblay supports organizations through their most demanding transformations by combining rigour with strategic insight. With nearly 15 years of experience across sectors as diverse as the creative industries, transportation, energy, and media, she excels at mobilizing individuals and teams around cultural and structural transitions. A trainer and PhD lecturer, Isabelle is recognized for her ability to distill complex ideas into simpler, accessible information for a broader audience.  She is also well-known for her active monitoring of emerging practices. Isabelle Tremblay holds a PhD in organizational psychology and pairs a deeply people-centred approach with a strong focus on results.

Clémence stands out for her leadership, efficiency, and sharp analytical skills, developed through diverse mandates in public affairs, media relations, and crisis management. Her experience as a press secretary in a ministerial office, followed by roles as executive assistant to the CEO and media relations lead in the healthcare sector, has given her a deep understanding of complex, high-stakes environments where agility and political acumen are essential. A graduate in international studies, Clémence is also socially engaged, serving as Chair of the Board of La Butineuse and as a member of the Saint-François School Board.

Catherine brings over 15 years of experience in public opinion campaigns, political advocacy and citizen engagement. She has spearheaded large-scale projects, both locally and internationally, in key sectors such as the environment, the economy, education, food systems, philanthropy, and social development. Catherine specializes in integrated strategies spanning communications, public affairs, and stakeholder engagement, and approaches every project with a strong commitment to ethics and collaboration. She holds a Master’s degree in Development Management from the London School of Economics and Political Science, a Bachelor’s degree in International Studies from the Université de Montréal, and an ESG certification from HEC Montréal.

For more than 10 years, François has applied public affairs expertise to support companies and organizations that contribute to Québec’s economic development. A deep understanding of government processes has enabled François to advise CEOs, the Leader of the Official Opposition, ministers, Members of the National Assembly, and municipal elected officials. François has also played a key role in the relaunch of the wind energy sector and in supporting local communities. Before entering political life, François was responsible for investor relations at an SME operating in the United States. François holds a Bachelor’s degree in Business Administration (Finance) and a college diploma in Accounting.

Passionate about public relations, Marie-Pier excels at positioning organizations and crafting strategies that deliver measurable results. With broad experience at the local, regional, and national levels, she has mastered the art of transforming complex issues into clear, compelling messages. Her ability to anticipate challenges and orchestrate effective interventions makes her an indispensable ally for boosting visibility and credibility. A Université Laval graduate in public communication, she combines expertise, creativity, and rigour in every project she undertakes.

Driven by a deep passion for politics and public affairs, Nika Deslauriers has spent nearly 20 years helping organizations navigate their most complex strategic challenges. She is recognized for her expertise in communications, social acceptability, and government relations, across a wide range of contexts. Her career path notably includes founding and leading a political party, an experience that sharpened her understanding of political, union, and community dynamics. Nika’s clients span the environmental, cultural, health, and sustainable mobility sectors. She holds a Bachelor’s degree in Communications from UQAM and a Master’s degree in Public Policy from Concordia University. Known for combining rigour, agility, and impact, she consistently delivers strategic guidance that moves organizations forward.

A strategic communications expert, Jenna guides organizations through situations where every word counts. Her public relations experience spans crisis management, sensitive speechwriting, and media counsel. Her deep understanding of health and pharmaceutical issues, particularly in awareness campaigns and promoting innovative treatments, makes her a trusted partner. Versatile, responsive, and strategic, she transforms complex situations into tangible opportunities for engagement and visibility.

With nearly a decade of media experience and established expertise in public relations, Laurence Gagnon excels at distilling information and delivering impactful strategies, particularly in media relations. Her ability to perform under pressure makes her a trusted partner on high-stakes initiatives. Drawing on her experience as a journalist, host, and researcher, she supports clients across diverse sectors with versatility and adaptability. Laurence holds university certificates in law and public relations, as well as a diploma in media arts and technology, providing a broad foundation for crafting innovative, tailored solutions for every project.

Nicolas crafts communication strategies that engage, persuade, and deliver measurable results. As a specialist in public participation, he transforms complex issues into opportunities for consensus through transparent, evidence-based approaches. His expertise in public affairs and government relations amplifies the impact of the organizations he serves. He holds degrees in political science from Université Laval and the University of Guelph, as well as a communications management credential from McGill University. Combining analytical rigour with a multidisciplinary perspective, he delivers concrete, lasting solutions.

Catherine advises organizations facing complex issues and transformation initiatives, helping them develop communication strategies that are both purposeful and actionable. With more than 15 years of experience in corporate communications, change management, internal communications and issue management, she has led large-scale mandates in demanding environments, including Hydro-Québec and Desjardins. Known for her political savvy, rigour and quick thinking, she helps leaders align strategy and messaging, navigate sensitive situations and advance projects with confidence.

An expert in public relations, Malika excels at communicating on sensitive issues and advising clients tactfully and precisely during public engagements. With over a decade of experience, she has led major communications initiatives that have enhanced her clients' visibility and influence. Holding a bachelor’s degree in public communication and a certificate in law, she brings her expertise to projects that demand accuracy and careful risk management. Malika also serves on the board of 2 Degrés, a clean-tech incubator.

Renaud is a public and political communications expert with over fifteen years of experience. He has served as a press secretary, strategic advisor, and chief of staff to a parliamentary leader. His ability to anticipate risks, understand political and social dynamics, and navigate the media landscape makes him a trusted partner when the stakes are high. He holds a bachelor’s degree in communication, politics and society from UQAM, as well as advanced training in data analysis from the University of Georgia. He stands out for his sharp analytical skills and ability to distill complex information into clear, actionable insights.

Marylène Sacy Reeves is a seasoned public affairs consultant with recognized expertise in the health, environmental, agriculture, and agri-food sectors. Her in-depth knowledge of Quebec’s government system and extensive network of contacts allow her to guide organizations effectively through strategic initiatives, including parliamentary committee appearances and engagements with ministerial offices. Fluent in French, English, Italian, and Arabic, and holding a French state diploma from Beirut, she also distinguishes herself through active community involvement in cultural and health organizations.

Jessica Théroux brings extensive corporate communications expertise, honed through roles in Canadian and international organizations. With a holistic perspective, she designs fully integrated strategies where every component, from public and government relations to internal and external communications, works seamlessly together. She has contributed to major projects that have reshaped the transportation electrification, organic agriculture, and renewable energy sectors. As head of corporate communications for Adidas in Germany, she developed and executed global strategies, demonstrating her ability to operate effectively in a complex multinational environment.

With over 10 years of experience in communications, Marc-André has helped numerous organizations overcome complex challenges. A seasoned expert in public relations and corporate communications, he has played a strategic role in major projects including the launch of the REM, the creation of Beneva, and the United Nations Biodiversity Conference (COP15). His ability to understand both his clients and their audiences enables him to create authentic communications that truly resonate. He holds degrees in public communication and business administration and is certified in neurolinguistic programming.

Since 2016, Sébastien has navigated seamlessly between government and public relations. He helps organizations manage complex, sensitive, and diverse mandates, from planning through execution. His experience spans agency work and the Québec public service, giving him a deep understanding of governmental processes and a strong ability to identify winning strategies for client challenges. Driven by curiosity, he constantly seeks innovative and more effective ways of working.

Daphnée specializes in transforming complex content into clear, cohesive messaging. With deep expertise in specialized translation and conference interpreting, she guarantees accuracy, confidentiality, and cultural relevance. A member of the Ordre des traducteurs, terminologues et interprètes agréés du Québec (OTTIAQ), she holds a bachelor’s degree in translation (international profile) and a diploma in conference interpreting, enriched by studies in Mexico and Spain. Her approach blends rigour, creativity, and strategic insight, while fostering strong client relationships to maximize impact.

Florence specializes in helping organizations make sense of complex data and transform evidence into action. Through advanced statistical analysis, data management and visualization, she develops robust methodological approaches that reveal the insights needed to navigate complex environments and support sound decision-making. A Ph.D. graduate in Political Science from the Université de Montréal, she combines analytical rigour with a talent for translating complex findings into clear, meaningful recommendations. Her expertise in public opinion, democratic representation and quantitative research enables her to provide nuanced insights that help clients better understand the issues, perceptions and realities shaping their decisions.

A pharmaceutical market access expert, Elyse drives the introduction of therapeutic innovations through effective cross-functional strategies. With extensive experience at international pharmaceutical companies, she has led drug development projects, optimized pharmacoeconomic components, and prepared submissions for CADTH and INESSS. Her deep knowledge of Canada’s reimbursement processes and key decision-makers enables her to maximize value and accelerate patient access to treatments. She holds both a bachelor’s and a master’s degree in Biopharmaceutical Sciences and Health Economics, combining scientific expertise with strategic insight.

As head of the agency’s digital practice, Valérie Beaudoin-Carle draws on nine years of experience to craft strategies that tackle her clients’ organizational challenges. Certified in GA4, Advanced Google Analytics, and Google Ads, she brings deep expertise in customer data analysis and in designing impactful digital campaigns. Her background in event management—from the Festival d’été de Québec to the Québec Winter Carnival—highlights her ability to handle complex projects with ease. A Université Laval graduate in public communication (advertising), Valérie delivers innovative, tailored solutions for every mandate.

A specialist in communications and marketing strategy in environments of growth and organizational transformation, Audrey-Rose brings nearly a decade of experience collaborating with agencies, start-ups, and purpose-driven organizations. Having held leadership and strategy roles across the cultural, events, and e-commerce sectors, she excels at translating strategic thinking into clear, actionable initiatives aligned with business objectives. She holds a Certificate in Innovation Management from HEC Montréal and advocates for a creative, intuitive approach with data analysis at the core of her strategic work.

Kat brings multidisciplinary expertise in research and federal policy. Their diverse academic and professional background enables them to approach complex issues with both critical insight and creative thinking. Kat previously worked at the Senate, where their advisory role in parliamentary affairs provided a deep understanding of the distinctive contribution of the upper house. Whether conducting academic research or advancing a professional mandate, Kat focuses on demystifying challenging topics and translating findings into practical, solution-oriented recommendations. Kat holds a PhD in Political Science from the Université de Montréal, as well as a Bachelor’s degree in Music and a Master’s degree in Communication from the University of Ottawa.

With several years’ experience in political and public-sector environments, Alexandre brings expertise in strategic planning, government relations, and communications. As a Chief of Staff, he led complex files and rallied teams around shared objectives. Previously, as a press officer and political attaché, he built strong capabilities in media relations, drafting, and advising elected officials. Known for his rigour, attentive approach, and strategic acumen, he fosters trusted relationships and implements structured strategies focused on delivering tangible results. Alexandre holds a Bachelor’s degree in Political Science and a Certificate in Law from Université Laval.

Justin leads a wide range of government relations and public affairs initiatives, grounded in a strong understanding of political and administrative dynamics and a solutions-driven approach. Over five years in provincial politics—including three years working alongside the Minister of Agriculture—he oversaw key files in the biofood sector. His rigour, strong interpersonal skills, and talent for simplifying complex information make him a trusted professional who can navigate multifaceted issues with confidence and clarity. Justin holds a Master’s degree in Public Affairs and a Bachelor’s degree in Economics and Political Science, combining a solid academic foundation with practical, hands-on experience.

Laura offers extensive public affairs expertise, forged within the Québec public service and reinforced by her crisis-management experience during the pandemic. Her strong skills in strategic writing and media event coordination complement her deep understanding of Québec’s political and administrative landscape. Recognized for her rigour, attentiveness, and ability to build trust-based relationships, she delivers a structured, agile, and results-oriented approach. She holds degrees in public communications, professional writing, and political science from Université Laval.

Combining strategic insight with a deep understanding of Québec public policy, Émile helps associations, professional orders, businesses, and non-profit organizations develop influence strategies aimed at key decision-makers. His career has given him a thorough grasp of the Québec state and its many structures. During his studies, he explored several Québec laws—from sustainable land-use planning to municipal powers—before working in the public service and later in the community sector, with a special focus on social support initiatives. Émile holds a bachelor’s degree in political science from Université Laval.

Marie-Pier’s expertise lies in swiftly identifying client needs and crafting high-value digital strategies. In complex situations, she cuts through the noise to focus on what truly matters, delivering effective solutions that reach the right audiences through actions with measurable impact. Over the years, she has applied this pragmatic approach across a wide range of mandates, building strong operational agility. With a background in marketing communications, she has developed a sharp analytical mindset and a strong sense of strategic coherence.

Curious and versatile, Catherine stands out for her multidisciplinary expertise in marketing communications. Her holistic approach and strategic mindset give her a broad, integrated view of each project, helping Catherine design effective strategies and align teams toward a shared goal. Throughout her career, she has built strong experience in digital marketing, advertising, employer branding, and brand positioning. With both creativity and pragmatism, she turns organizational needs into concrete, tailored solutions. Catherine holds a bachelor’s degree in business administration with a specialization in marketing from Université Laval.

With over a decade of experience in communications, Sophie excels at developing strategies and content that engage audiences and drive influence. Her diverse professional journey spans public relations, advertising and citizen engagement, where she has designed and delivered high-impact campaigns addressing social and environmental issues. A former writer and editorial lead, Sophie brings together creativity and rigour to craft clear, compelling messages, supported by a strong understanding of media dynamics. Trained in journalism and marketing communications, she applies her expertise to projects that demand versatility, commitment and measurable results.

Rigorous and strategic, Vincent has developed strong expertise in government relations and public affairs. With a background in law and experience at an international law firm, he possesses a deep understanding of legislative and regulatory issues across multiple sectors. His analytical skills and grasp of political dynamics enable him to anticipate risks and propose tailored solutions. Recognized for his reliability and attentive approach, he is a trusted partner for organizations seeking to navigate complex environments with confidence. A member of the Barreau du Québec, Vincent holds a Bachelor’s degree in Law and a minor in Political Science from Université de Montréal.

Sophie Anne brings diverse experience in public affairs and government relations, gained in federal, municipal and community settings as well as in the private sector. Her background enables her to adapt with ease across different decision-making ecosystems. She stands out for a pragmatic, results-driven approach grounded in careful planning. Known for quickly reading the dynamics at play, she delivers targeted, effective interventions. Curious and engaged, she develops a nuanced understanding of the contexts in which she works and is actively involved in her community.

Catherine is a specialist in government relations and qualitative research, excelling at strategic analysis and turning complex data into clear, bite-sized information. She has led high-impact public affairs initiatives across socially significant sectors, including culture, community engagement, and energy. Her career has taken her from Nunavik to Norway, where she deepened her expertise in Indigenous issues and social acceptability. Catherine holds a Master’s degree in Political Science, and her award-winning dissertation on Inuit claims underscores her in-depth knowledge of Quebec politics. She brings a rare talent for transforming insights into strategic action, offering organizations a unique edge.

Curious, rigorous, and deeply committed, Laurence Poulin brings extensive experience in government relations and public affairs. Her background on Parliament Hill and in sectors such as culture, health, and social development gives her a deep understanding of complex political issues and sensitive communications. She holds a bachelor’s degree in applied political studies and a master’s degree in international law and applied international politics from Université de Sherbrooke. Actively engaged in her community, Laurence serves on the board of Mieux-Naître in Laval, a perinatal resource centre.

Étienne creates impactful campaigns that mobilize citizens, foster stakeholder collaboration, and transform complex issues into concrete action. He leverages expertise in digital communications, public affairs, public relations, and citizen engagement to help clients achieve their goals in sectors including health, technology, and real estate. He holds a master’s degree in public and international affairs from Université de Montréal and blends strategic rigour with a creative, hands-on approach.

A seasoned communicator, Jessica helps organizations amplify their message through a sharp understanding of the media landscape and strategic insight. A specialist in media relations, she masters the art of transforming complex issues into compelling stories aligned with client objectives. With extensive experience supporting major organizations such as Airbus, Sobeys, Uber, and Manufacturiers exportateurs du Québec, she combines rigour, creativity, and impact. Jessica holds a degree in public relations from the Université du Québec à Montréal.

Charles Philippe brings extensive expertise in government relations, public affairs, and strategic intelligence, particularly in the energy sector. Drawing on formative experience in a federal office and as a municipal campaign director, Charles Philippe leverages strong political networks across municipal, provincial, and federal levels. Backed by a bachelor’s and master’s degree in political science, Charles Philippe excels at analyzing complex issues and crafting impactful, tailored strategies. Known for curiosity and precision, Charles Philippe brings a structured, informed, and results-driven approach to every project.

Béatrice turns complex communications challenges into winning strategies. Shaped by the high-pressure world of advertising, she has mastered the art of prioritizing and delivering under pressure. A specialist in media relations and critical situations, she leads large-scale press operations for companies and organizations across all sectors. Her deep understanding of the media ecosystem and sharp political acumen allow her to anticipate issues and build trusted relationships. With a bachelor’s degree in public communication from Université Laval, Béatrice helps organizations prepare for critical situations and reinforce their strategic positioning with the media.

Angelica develops mixed media strategies that combine high-impact placements with co-branded content, with an emphasis on supporting local media outlets. She enjoys building varied plans that integrate multiple channels to maximize reach and effectiveness. An expert in digital campaigns, she optimizes each initiative to deliver tangible, measurable results. With degrees in public communication and digital communication, she brings together strategic vision and creativity to boost organizational visibility and engagement.

Sarah brings together adaptability and strong analytical insight to support complex projects. With ten years of experience in the cultural sector, she has developed expertise in government relations, overseeing public funding initiatives and institutional partnerships. She approaches her files with a broad perspective and a keen interest in the social and territorial dimensions of major projects. Sarah holds a Master’s degree in Archeology from Paris 1 Panthéon-Sorbonne, and a DESS in Cultural Organization Management from HEC Montréal. She also serves on the board of the Jeune Chambre de Commerce de Montréal, where she contributes to governance and institutional development.

Maxime is a strategic communications professional who combines rigour, efficiency, and strong writing skills to maximize the impact of his work. He has extensive expertise in media operations and excels at mobilizing media around complex issues, helping to strengthen the visibility and reputation of the organizations he supports. His experience in the sports and events sectors has sharpened his ability to perform under pressure. Drawing on a rich and diverse professional background, he blends operational know-how with strategic insight to deliver results. Maxime holds a bachelor’s degree in public communication from Université Laval, where he was actively involved in several university committees and competitions.

Maialu is driven by ideas and how to help them grow. She sees digital marketing as a space of constant refinement, where every campaign and every process can be pushed further. With a background in agencies, she has developed a strong passion for creative thinking and digital concepts. Exploring new angles, testing approaches, and seeing ideas come to life is what motivates her day to day, just as much as analyzing results to make them even better. She’s someone who listens, and who isn’t afraid to step outside her comfort zone to support others, contribute, and keep raising the bar.

Marie‑Pier has worked in the public sector, notably with the City of Laval and the CIUSSS de l’Ouest‑de‑l’Île‑de‑Montréal, gaining a strong understanding of the dynamics of public organizations. A participatory and pragmatic approach underpins her strategic thinking. Experience in client relations has strengthened Marie-Pier’s communication and interpersonal skills, as well as her ability to collaborate with a wide range of stakeholders. Her multidisciplinary academic background in management—combining a Master’s degree in Strategy, a Graduate Diploma (DESS) in Project Management, and a Bachelor’s degree in Accounting from HEC Montréal—reflects rigour and versatility.

Analytical and strategic, Catherine helps organizations navigate public policy and develop influence strategies that advance their priorities. Drawing on deep knowledge of parliamentary dynamics and a disciplined communications approach, she turns complex issues into clear, credible messages. She collaborates with stakeholders across the energy, innovation, defence, and economic development sectors. A political science graduate from the Université de Sherbrooke, she brings rigour, sound judgment, and strong political acumen to high-impact initiatives.

Mara Hannan-Desjardins is a nutritionist recognized for her unique expertise in food and nutrition. With solid experience in scientific communication, she excels at staying on top of food trends and grounding her arguments in evidence-based data, bringing depth and credibility to every project. Her energy, precision, and versatility make her an invaluable collaborator.

Passionate about the business world, Hannan co-owned a small nutrition enterprise, gaining firsthand insight into the realities of entrepreneurship. This experience allowed her to build trusted relationships with clients in the food industry, contribute to various content creation projects, and work in influencer marketing. Hannan has also served as a nutritionist on a research team dedicated to promoting healthy lifestyles.

Mara Hannan-Desjardins holds a bachelor’s degree in nutrition from Université Laval and a certificate in business administration from Université de Sherbrooke. She is an active member of the editorial committee for Nutrition, the journal of the Ordre des diététistes-nutritionnistes du Québec.

Camille brings her versatility to organizations seeking impactful communication. Her expertise spans media relations, influencer campaigns, strategic writing, communication planning, and video content—from concept through to editing. Camille excels at distilling complex issues into clear, accessible messaging and creating content for multiple platforms that directly support client objectives. Her experience in a marketing agency, a nonprofit organization, and a consulting firm has honed a writing style that is both precise and creative. With a bachelor's degree in public relations, she brings an agile, results-driven approach.

Pénélope is an expert in digital strategy, marketing, and public relations. She has led initiatives to optimize digital tools, developed communication campaigns, and enhanced brand awareness through effective public relations strategies. Her professional experience has also strengthened her expertise in project management and performance analysis. A graduate in business administration (marketing) and holder of a master’s degree in management with a specialization in e-commerce from HEC Montréal, she creates innovative solutions that maximize impact and deliver value for her clients.

Claudia brings strong expertise in internal communications, technical writing and information dissemination, developed in the financial sector and strengthened through a range of public relations and public affairs mandates. She is recognized for her ability to analyze complex issues, distill information and craft clear, compelling messages for both media and general audiences. Claudia holds a degree in public communications (public relations) from Université Laval and also has solid experience in event planning and journalistic writing.

A specialist in digital communications and public relations, Apolline turns strategy into tangible results. Trained in communications at the Université de Montréal and backed by diverse experience, she has developed strong expertise in digital strategy, content creation, community management, and high-performing digital campaigns. Her skill set also includes strategic audits and media positioning, bolstered by a solid foundation in public relations. Versatile and detail-oriented, she blends digital strategy with public affairs to maximize project impact. Currently completing a master’s degree at HEC Montréal, she is deepening her expertise in sustainable development, energy, and social acceptability.

Léonie has nearly a decade of experience in the manufacturing sector. She holds a bachelor’s degree in food science and technology—encompassing chemistry, biology, and microbiology applied to industrial food processing—as well as an MBA in business administration. She stands out for her distinctive career path. Her experience managing complex projects has enabled her to navigate both plant-level operational challenges and broader strategic considerations, consistently focusing on mobilizing people and understanding organizational dynamics. Analytical and structured in her approach, she brings clarity, consistency and a people-centred perspective to her business decision-making.

Megan Rivas-Gagnon is a strategic communications and public affairs advisor with experience spanning agency work, the private sector, and government. This diverse background has shaped her versatility, enabling her to quickly identify key issues, set clear priorities, and turn objectives into actionable results. Her expertise includes corporate communications, public relations, and event communications, driving meaningful stakeholder engagement. Curious and pragmatic, Megan tailors her approach to a wide range of sectors, including transportation, education, justice, technology, and culture. A graduate in public relations, she is also actively involved in cultural and community organizations.

Jean-Gabriel Rouillier brings together expertise in public affairs and strategic communications. He has developed government strategies, written speeches, and led media relations initiatives to advance Quebec's interests abroad, notably through contributions to Quebec's international policy.  His consulting work in the public sector, combined with experience in diplomatic representation in Latin America, has given him a global perspective and strong intercultural awareness. Jean-Gabriel holds a bachelor's degree in Public Affairs and International Relations and a master’s degree in International Studies and International Development from Université Laval. He is fluent in French, English, Spanish and Portuguese.

Sabrina brings several years of consulting agency experience to her work with organizations across a wide range of sectors. She develops and implements public relations strategies, with recognized expertise in media relations, and has led numerous integrated communications campaigns spanning influencer marketing, social media and events. Known for her rigour, attention to detail and strong organizational skills, she plays a key role in complex projects that call for both strategic insight and flawless execution. A graduate in public relations from the Université du Québec à Montréal, she helps clients translate their objectives into concrete results.

Camille effortlessly bridges the worlds of policy and research. Skilled in data analysis, she distills complex issues and advocates thoughtfully for the interests she represents. Before joining TACT, she was a press attaché at the National Assembly and conducted research at Mila on AI safety and the fight against disinformation. She has also gained international experience in the United Kingdom. Camille holds both a master’s and a bachelor’s degree in political science, as well as a certificate in big data analysis from the Université de Montréal.

Anne-Sophie develops large-scale public relations and influencer marketing strategies that boost client visibility. Her mastery of the media ecosystem and deep understanding of target audiences enable her to strengthen strategic positioning and design high-performing campaigns. She delivers measurable reach and lasting impact for the organizations she supports. A graduate in Communication Sciences from the Université de Montréal, Anne-Sophie turns objectives into results.

Gabriel leverages his analytical mindset and synthesis skills to tackle complex political and societal issues, particularly in the health, energy, and natural resources sectors. His background in public affairs has equipped him with strong expertise in political analysis, sector monitoring, and stakeholder management. He has contributed to strategic initiatives in municipal public policy, as well as provincial and federal government relations. He holds a bachelor’s degree in political science and a master’s degree in public and international affairs, bringing strategic rigour that translates into immediate operational impact.

A former high-performance athlete, Nicolas Doucet thrives under pressure and focuses his energy on achieving clear, defined goals. As a public relations specialist, he brings expertise in social media management, event planning, and media relations. His background in journalism and a bachelor’s degree in public communications from Université Laval enhance his strategic and creative approach. His experience as a student-athlete — including time with the Rouge et Or men’s volleyball program — and his involvement on various committees highlight his strong teamwork skills and commitment to driving meaningful, collaborative projects.

Thomas has a multidisciplinary background in communications, political science, and law, shaped by a strong and sustained interest in government affairs. A former journalist with Radio-Canada Estrie and a research assistant, he has developed strong analytical and writing skills, as well as a keen understanding of the media landscape. He also completed an internship with a former Premier of Québec. Thomas holds a bachelor’s degree in Applied Political Studies and a Master’s degree in International Law, and currently serves on the Board of Directors of Interligne.

Laetitia brings over a decade of experience in digital strategy and community management, working internationally with organizations based in England, France, Bulgaria and the Ivory Coast. She designs and delivers high-performing digital campaigns, optimizes content to drive engagement and analyzes impact to inform strategic decision-making. Holding an MBA from IAE Nantes and a Master’s degree in Applied Information Technology for Business Management (MIAGE), Laetitia combines strategic vision with strong technical expertise to scale digital platforms and grow targeted audiences.

In addition to her academic background in political science and communications, Marguerite Landry brings expertise in public affairs, government relations, and social acceptability. Her research master’s thesis, which examines the impact of social media on Québec women municipal politicians, reflects her rigorous and engaged approach. She values close collaboration with organizations and stakeholders to better understand their realities and enhance the relevance of the strategic support she provides. Marguerite brings strong analytical skills, a critical perspective, and a clear commitment to driving meaningful change across her mandates.

Alice brings rigour and versatility to mandates in philanthropy and public affairs. She mobilizes stakeholders and manages projects with efficiency, drawing on her experience in community management and event coordination. A public relations graduate, she understands the dynamics of the community sector and adapts her strategies to meet her clients’ goals. Curious and proactive, Alice enjoys tackling new challenges and contributing meaningfully to impactful initiatives. She is a valuable partner in moving projects forward with care, commitment, and a thoughtful approach.

Simon stands out for his strong understanding of parliamentary processes and his ease in navigating political environments. His ability to build trusted relationships and clearly explain complex issues makes him an asset in developing influence strategies. His business development experience, both in Québec and abroad, further sharpens his analytical and negotiation skills. He holds an MBA in Global Business and a Bachelor’s degree in Public Affairs and International Relations from Université Laval, combining political insight with a solid grasp of real-world dynamics.

Organized, curious, and results‑driven, Simon excels at turning ideas into concrete action. His rigour and ability to clearly convey complex information make him a strategic asset in writing, media relations, and digital communications. With experience spanning government offices, the private sector, and philanthropy, he brings a strong understanding of institutional dynamics and confidently navigates complex issues. A public relations graduate, he thrives in collaborative environments where efficiency and collective intelligence are essential.

Driven by a strong commitment to civic engagement, Gabrielle brings diverse experience across the municipal sector as well as community and cultural organizations. Her communications approach is grounded in the needs of the people and communities she supports. Passionate about public affairs and public speaking, she developed her skills through a speech contest and environmental awareness initiatives. A graduate in Public Relations from UQAM, she broadened her horizons in France and is currently pursuing a Master’s degree in Management in the Private and Public Sectors at HEC Montréal and ENAP.

Maëlle brings a sharp understanding of social media, content strategy and video editing to her role as coordinator and social media specialist. She develops creative approaches that help brands build visibility, engage audiences and make a stronger impact. With experience at the crossroads of influencer marketing and events, she keeps a close eye on emerging trends and turns them into content and experiences that support each client’s goals. Educated in France and at Cégep de Jonquière, she has worked in a variety of sectors, bringing versatility and concrete value to organizations looking to strengthen their digital communications.

Emma combines technical expertise with strategic vision to deliver high-performing web experiences. With several years of experience at a digital agency, she has successfully executed a wide range of projects involving website development and SEO optimization. Her dual background in marketing and web development enables her to bridge technical execution with business objectives, designing practical, results-driven solutions. Emma stands out for her ability to create optimized interfaces that maximize brand visibility and impact.

Curious, analytical, and brimming with creativity, Guillaume designs visual communication solutions that engage and inspire. With nearly a decade of experience in public affairs, he excels at crafting visual identities and a wide range of communication tools, blending strategic insight with cutting-edge technologies. His critical eye and talent for bringing teams together ensure communications that are both impactful and cohesive. With a background in graphic design and animation, Guillaume offers multidisciplinary expertise to help organizations achieve their goals.

With over 15 years of experience in graphic design, Eve-Marie is recognized for creating cohesive, impactful visual worlds. She masters every aspect of visual communication—from branding and editorial design to integrated campaigns and beyond. Having led hundreds of projects in both agency and corporate settings, she ensures artistic direction and quality at every stage of the process. Combining critical insight, a refined aesthetic sense, and strategic vision, Eve-Marie helps brands shine with impact, relevance, and sensitivity.

A specialist in digital creation and web design, Louis Legault combines creativity, technical rigour, and strategic vision. Always attuned to emerging trends and innovations, he brings strong expertise in web design, UX/UI, and graphic design. His experience in corporate environments, agencies, and freelance work has allowed him to design large‑scale digital interfaces and projects for a diverse range of clients in Québec and France.

With over 15 years of agency experience, Geneviève turns complex ideas into clear, cohesive, and visually striking visuals. Her creativity, rigour, and analytical mindset make her a trusted partner on projects ranging from branding to editorial design. Trained in both graphic and web design, she brings deep expertise across the entire creative process—from concept to production—and demonstrates recognized agility across multiple sectors.

A Design graduate from Concordia University, Roxanne brings nearly 10 years of experience applying her creative skills to event communications—particularly within the foodie community and retail. She has contributed to projects for organizations such as Piknic Électronik, DAVIDsTEA, and the LEEROY agency, collaborating with brands including Nespresso, Fromagerie Victoria, and the Salon du livre de Montréal. Specializing in visual identity development and both print and digital content, she transforms ideas into impactful visual experiences. Her design expertise, combined with a strategic mindset, makes her a trusted partner in building strong, memorable brands.

Throughout her career, Janie has cultivated a diverse skill set in graphic design, delving into various aspects including print, web, animation, marketing, and stage design. Her passion for art and and film serves her creative endeavours.

Before joining TACT, Janie worked as a motion designer, creating and animating a variety of projects for a diverse clientele. This role significantly honed her skills in graphic animation, accumulating over 7 years of industry experience. Janie holds a diploma in graphic design from Cégep de Sainte-Foy and another in television post-production from Cégep de Jonquière. She is currently pursuing her bachelor's degree in graphic design at Université Laval.

Creative and analytical, Dara designs compelling visuals that capture attention and reinforce brand identity. A graphic design graduate from Cégep de Sainte-Foy, she is proficient with industry tools and stays ahead of emerging trends, enabling her to deliver customized projects that meet diverse client needs. Her versatility and strategic mindset allow her to tackle complex challenges with precision and originality. Inspired by fashion, the arts, and interior design, Dara brings a distinctive flair to every creation, generating tangible impact.

With more than 15 years of experience in graphic design, Chantale transforms complex communication goals into clear, impactful visuals that strengthen project outcomes. Her sharp analytical skills, combined with creativity fueled by evolving trends, allow Chantale to deliver relevant and innovative design solutions. A graduate in graphic design from Cégep de Rivière-du-Loup, she blends precision, creativity and leadership to drive the success of a diverse range of client projects.

Édouard harnesses design to transform powerful ideas into impactful communications. He creates visual identities, web interfaces, and graphic content that amplify and elevate brand presence. Curious and collaborative, he leverages his understanding of emerging trends to craft visuals that are both contemporary and timeless. With training in communications from Université de Montréal and design from Collège Salette, he blends creativity and precision to turn client objectives into compelling visuals.

Bruno is creative and versatile, adept at transforming ideas into impactful visual experiences. Passionate about innovation and the intersection of art, design and technology, he creates strong brand identities and standout animated content. With more than seven years of experience working with recognized brands, such as Danone, Oikos, and Activia, he blends strategic rigour with creative boldness. His multidisciplinary profile and love of experimentation allow him to push boundaries and deliver visual solutions that inspire and make all the difference.

Creative and detail-oriented, Isaac excels in digital visual design, developing bold and impactful concepts. A graduate in graphic design from the École des métiers spécialisés de Laval, he quickly demonstrated his talent during an internship at Juste pour rire, where he delivered projects in a fast-paced, demanding environment. With a strong command of essential tools and techniques, he brings precision and professionalism to every assignment. His approach blends artistic sensibility with technical expertise to bring ambitious and inspiring projects to life.

Alexandre stands out for his ability to turn finance into a strategic driver. Known for his analytical mindset, rigour and big-picture perspective, he structures financial information to support well-informed, sustainable decision-making. He excels in process optimization, performance monitoring, and data reliability. Trained in accounting and a member of the Ordre des CPA du Québec, he brings clarity, structure, and real added value to complex projects.

Donald spent 25 seasons with the Montreal Canadiens organization. His extensive experience makes him a top advisor in communications management, public affairs and special events, including international sporting events. He also specializes in crisis and image management.

As Senior Vice President of Communications for the Canadiens until 2018, Donald successfully orchestrated media relations, communications and community outreach for one of the most recognized sports brands in all of professional sports. He played a key role in organizing the 2009 Canadiens Centennial celebrations and the national funerals of hockey legends Maurice Richard and Jean Béliveau. More recently, he has lent his experience and advice to the Quebec Major Junior Hockey League (QMJHL).

Prior to joining the Montreal Canadiens, Donald Beauchamp worked with Hockey Canada from 1985 to 1993 as Director of Communications and Marketing, including for the Calgary, Albertville and Lillehammer Winter Olympic Games. He also spent two years as head of the University of Ottawa’s sports information branch. In addition to his professional activities, Donald is a member of the provincial board of the Heart and Stroke Foundation.

Christiane Beaulieu is a specialist in high-level strategic communications and a valuable asset in a crisis. She also has an impressive track record in the banking, national defense, and air transport industries. Over the years, Christiane has guided and supported the senior managers of numerous companies through reviews of their business strategies and positioning.

Christiane is known for her ability to manage complex issues and deploy realistic solutions. While heading up public affairs and communications at the Canadian Aviation Safety Board and then at Aéroports de Montréal, she was directly involved in numerous important projects, such as the airport facilities modernization, the closure and demolition of the Mirabel airport, and the downtown shuttle project. Christiane expertly managed sensitive communications issues surrounding aircraft accidents and events related to acts of terrorism. She acts quickly and collaborates with stakeholders during high-profile cases. Her commitment to thoroughness and transparent communication landed her a position as chief of staff for the Minister of Health.

Christiane pursued university studies in public relations and international public management. For a number of years, she has been involved on boards and in movements associated with public relations, tourism, and international development.

Lieutenant-General (retired) Yvan Blondin served a 35-year career in the Canadian Armed Forces, primarily within the Royal Canadian Air Force (RCAF), before moving into the Canadian aerospace industry. His combined military and industry experience provides him with unique expertise and an extensive network.

He offers valuable insight for understanding, analyzing, and interpreting the evolution of Canadian military requirements as well as the political and bureaucratic influences shaping the nuances and challenges of procurement programs within Canada’s new defence industrial strategy. Lieutenant-General Blondin developed advanced expertise in aerospace defence, beginning as a CF-18 fighter pilot. He also demonstrated outstanding leadership through a series of operational and strategic command positions. Over the course of his military career, he served as CF-18 Squadron Commander, as Commander of Bagotville Base in Saguenay, as head of national and international air operations (the RCAF’s “VP of Operations”), before being appointed Chief of the Air Staff and Commander of the RCAF from 2012 to 2015. His years of leadership allowed him to build a strong operational vision within a leading military force, extending to the highest levels of military, governmental, and political decision-making. Since leaving the Canadian Armed Forces, he has served as a strategic advisor to several major players in Canada’s defence and aerospace industry.

An excellent analyst, Sonia has nearly 30 years’ experience in communications, public relations and community mobilization. She has put her political acumen and facilitation skills to work for numerous organizations in both the public and private sectors. Throughout her various mandates in Quebec and abroad, she has developed tools to facilitate interaction and participation among various stakeholders.

Recognized for her listening and negotiating skills, she has an excellent understanding of the workings of public participation in municipal urban planning and sensitive environments. She has led several participative strategic planning processes, notably as part of the reconstruction of downtown Lac-Mégantic, where she was responsible for resident participation. She is also recognized for her expertise in developing public participation policies and practical reference frameworks for various Quebec cities.   Always on the lookout for the most innovative approaches on the subject, she also offers training in public participation to a variety of audiences. Sonia has a bachelor’s degree in communications from Université du Québec à Montréal with a minor in political science and is also a certified professional coach.

Louis’ career has been driven and motivated by his commitment to developing an integrated vision of economic, social, and environmental dimensions. He has over 35 years’ professional experience, including more than 20 years in the senior public service as General Manager, notably in the energy, environment and economic sectors.

  Over the course of his career, Louis has overseen several major strategic public policies and numerous bills. His stints in key positions in the departments of the executive council, economy, finance and environment have given him a broad vision of the major issues in these fields, and an in-depth knowledge of the workings of government. For the past ten years, he has served as Director General, Electricity and Renewable Energy Development, at the Quebec Ministry of Energy and Renewable Resources, then at the Quebec Forest Industry Council, where he led the energy transition file.   Louis holds a master’s degree in science from the Institut national de la recherche scientifique. He has sat on a number of boards, most recently those of Collaboration santé internationale, which works in the field of humanitarian aid, and Escapades musicales de la Cité, which presents the annual Vibrances chamber music festival in Quebec City at the end of summer.

A recognized expert in market access and drug reimbursement in Québec, Serge supports organizations navigating the province’s complex healthcare system. With more than 35 years of experience in the pharmaceutical industry, he has led impactful product access strategies, built strong collaborations with the medical community, and actively participated in life sciences associations. His work has been widely recognized by peers for its contribution to the pharmaceutical sector. With a background in both science and business administration, he brings a strategic and operational perspective to his advisory role.

With a career spanning more than 40 years in civil and commercial law, Pierre Hamel is recognized for his strategic leadership in managing complex legal issues. As the architect of an integrity program endorsed by the United Nations, Pierre has driven major governance reforms and represented the construction industry before more than 30 parliamentary committees. His widely acknowledged expertise has earned him the INNOVATIO Award and a place among the country’s 25 most influential lawyers. A seasoned trainer, advisor, and communicator, he brings rigour, vision, and measurable impact to every mandate.

Martine Hébert is an economist and former Quebec diplomat recognized by key players in economic development, policymakers, and the media. A seasoned expert in economic development and diplomatic interactions with the United States, she provides a global perspective on various issues and offers insightful guidance for effective decision-making.

Martine has built her career within prominent public and private organizations in both Quebec and Canada. In recent years, she held prestigious positions as Québec’s Delegate in Chicago (2019–2021) and New York (2021–2024). Throughout her career, she has contributed to the economic development of Quebec and Canada, serving s notably as Senior Vice-President, Quebec, and National French Spokesperson for the Canadian Federation of Independent Business (CFIB), where she spent nearly 10 years. Over the past 30 years, she has collaborated on developing public policies, laws, and regulations in all major sectors of the Quebec and Canadian economies. A credible and influential communicator, she frequently appears as a commentator and expert in national and local media. Since 2025, she is also a Senator at the Canadian Senate. Holding a master’s degree in economics, Martine was named an Invited Fellow at CIRANO and the Université de Montréal awarded her an honorary diploma in 2010 in recognition of her outstanding career. Martine has also served on several influential bodies, including the board of directors of the CNESST, the Commission des partenaires du marché du travail, and the Great Lakes Commission.

Geoffrey Kelley has an informed and true view of situations and issues thanks to his impressive political track record. He spent nearly 25 years as the Member of Parliament for Jacques-Cartier and he has developed a unique and in-depth understanding of several components of Quebec society in the course of his parliamentary and ministerial duties, particularly in the areas of aboriginal affairs, health and social services, and education.

Geoffrey Kelley served as Minister of Aboriginal Affairs for nearly 8 years overall, including from 2014 to 2018. He also chaired the Special Commission on the Question of Dying with Dignity (2010-11), the Education Commission (2003-2005) and the Public Administration Commission (1999-2003). He currently is a lecturer at McGill University’s Max Bell School of Public Policy.

Geoffrey Kelley holds a Master’s degree in History from McGill University. He is also the recipient of an honorary doctorate from the Université du Québec en Abitibi-Témiscamingue. He sits on various boards of directors including Projets autochtones du Québec, the Teresa Dellar Palliative Care Residence and the St. Patrick’s Society

With over 35 years of experience in the agriculture and agri-food industry as a consultant, economist, manager and senior executive, Jean Larose has been at the heart of all major agricultural events in Quebec in recent decades. His track record is testimony to his in-depth knowledge of every link in the agri-food chain, as well as his keen understanding of the issues and challenges they face. His rich knowledge, analytical capacity and strategic experience, particularly in crisis management, offer a valuable contribution to TACT’s clients, especially in a context of uncertainty.

Jean Larose served as General Manager of the Union des producteurs agricoles (UPA) for more than 10 years. From 2011 to 2020, he also managed Éleveurs de porcs du Québec. Before that, he worked as a consultant for a recognized strategic consulting firm, where he accompanied major organizations in the development of business plans, organizational diagnostics and governance plans, among others.

Jean Larose is a graduate in agronomic sciences (agro-economics) from Université Laval. He has sat on many boards of directors, including those of La Financière agricole du Québec and Table filière agroalimentaire.

For nearly 40 years, Pierre Rodrigue has distinguished himself in the communications and cultural sectors through his leadership, management expertise, and ability to bring people together. A lawyer by training, he has led companies specializing in cultural commercialization and held senior executive roles in radio, television, digital media, and telecommunications. Most recently, he served as Vice President, Quebec Affairs, at Bell Canada. He is also a certified corporate director (ASC), a co-founder of Vignoble de l’Orpailleur, and is involved in several philanthropic initiatives. Combining rigour with passion in support of organizational and cultural development, Pierre brings his extensive experience to a diverse clientele.

Formerly an owner-pharmacist, a board member of the Ordre des pharmaciens du Québec, the president of the AQPP, and a senior executive at major pharmacy chains, as well as the president of their professional association, Jean Thiffault has an integrated understanding of the health system and its decision-making processes. A change agent, he helped expand pharmacists’ scope of practice and advance community pharmacy by introducing new services such as vaccination. He supports organizations in their public affairs, governance, and complex issues management strategies. Actively involved in his community, he remains closely connected to the Université de Montréal’s Faculty of Pharmacy, where he studied pharmacy and pharmacokinetics.

George brings expertise and judgment to strategic translation and editing at TACT Conseil. Drawing on his knowledge of journalism and non-fiction, the university world and health research, he enjoys the challenges of business, medical, scientific, legal, parliamentary and literary translation, both from English to French and French to English. He enjoys interacting with clients, always meeting deadlines, and adding value to the equation. George has a doctorate in the History of Science from McGill, and did a postgraduate year in Medical Sciences at Oxford.

Highly sought after as a consultant and strategist, Martine has extensive experience in Quebec government circles, where she held such positions as chief of staff to former premiers René Lévesque and Pierre-Marc Johnson and deputy minister of Culture and Communications and of International Relations.

From 1987 to 1995, Martine served as a private sector consultant to numerous companies and institutions, developing a unique perspective on the issues in play through her work on public affairs, strategic planning, cultural affairs and international cooperation.

A former chair of the board of Télé-Québec (2002 to 2006), she currently sits on a number of boards, including Institut canadien de Québec, Musée d’Art contemporain de Baie-St-Paul, TV5 Québec-Canada, Fondation René-Lévesque, and Fondation du Patrimoine de Gilles Vigneault.

Antonine has ten years of experience on Quebec City's Parliament Hill, first as a Press Secretary, then as Communications Director and Deputy Chief of Staff, both in government and in the opposition. Throughout her career, she has held various positions in the offices of Indigenous Affairs, Justice, Treasury, Immigration, International Relations and the Office of the Leader of the Official Opposition.

Antonine prefers a structured, pragmatic approach, but with a touch of sensitivity when necessary. She is passionate about the art of diffusing complex situations and identifying the best strategy. She also derives great satisfaction from her work, especially when she is able to guide and equip the people she collaborates with to elevate them and encourage them to give their best. Antonine is particularly adept at synthesizing complex issues into clear messages. Because of her communication skills and political experience, she has regularly analyzed the federal, Quebec, municipal and international political scenes in the media. With a bachelor’s degree in Political Science, she has also worked in the private and community sectors, in particular with the technology company Coveo, the Fédération québécoise des municipalités and the Association québécoise de prévention du suicide.