May, 8 2025
TACT is proud to announce the arrival of Pierre Rodrigue, a respected figure in Quebec’s communications, cultural, and public affairs sectors. With a career marked by senior leadership roles in major organizations, Pierre brings a rare combination of strategic vision, empowering leadership, and deep insight into today’s societal challenges—making him a major asset to the TACT team.
His extensive network across business, culture, and political spheres will further enhance TACT’s ability to support organizations in navigating their most complex internal and external challenges. He will officially assume his new role on May 20 as Strategic Advisor, Executive Coaching & Business Strategy.
Strategy, Rigour and Vision
With more than 40 years of professional experience, Pierre has held key leadership positions in prominent media groups, including Bell Canada, Astral Media, and Quebecor Media (including Groupe Archambault). These roles placed him at the forefront of the media industry’s rapid transformation. He also played a central role in Quebec’s music industry, having served as Chair of the Board of ADISQ (1996-2000) and currently serving as Chair of Musicaction, a position he has held since 2009.
Until recently, Pierre was Vice President, Quebec Affairs at Bell Canada. His career has also been defined by long-standing involvement on the boards of numerous cultural and community organizations, underscoring his deep roots in the community. He currently chairs the boards of Musicaction and Les Filles électriques and also serves on the board of the Fondation 24 heures Tremblant. He has previously served on the boards of the Fédération des chambres de commerce du Québec, Cinémania, and the Bell Fund.
Additionally, Pierre is a founding partner of Vignoble de l’Orpailleur, a flagship venture in Quebec’s winemaking industry.
“We are absolutely thrilled to welcome Pierre to our team. His professionalism, rigour, and vast experience will be invaluable both to our clients and colleagues. When a long-time client decides to take the leap and joins us as a colleague, it’s the greatest vote of confidence we could receive. It speaks volumes about the strength of the relationships we build with our clients and the effectiveness of our approach”
Manon Genest, CEO, Founder and Associate, TACT
“I chose to join TACT because I recognized a culture rooted in respect, discipline, and a deep appreciation for the privilege of supporting clients, partners, and their organizations in achieving their business goals and fulfilling their missions. TACT puts people at the heart of its work, values collaboration and teamwork—all of which align perfectly with my values and vision of business. I see in TACT a culture of accountability, a drive for excellence, and a strong commitment to sharing knowledge and experience.”
Pierre Rodrigue, Strategic Advisor, Executive Coaching and Business Strategy, TACT
About TACT
TACT brings a distinctive strategic perspective to communications, public affairs, and government relations.
Founded in September 2011, the agency was created to reshape the way strategic consulting is done for businesses and organizations. As an ally, a business partner, and a strategist, TACT has built a human-centred and authentic approach that sets it apart.
Now the largest fully Quebec-owned agency, TACT has earned a strong reputation, cultivated an exceptional team and network, and developed a timeless methodology that continues to drive its success.
For more information
Andrée-Ann Déry
TACT
418-931-5935
aadery@tactconseil.ca
