Data Collection
Information You Provide to Us
Our website includes forms that allow you to provide your email address or first and last name, for example, if you wish to contact us or apply for a job. For job applications, you may also submit your resume and cover letter. When a user completes one of these forms, their consent is given for the use and disclosure of this information in compliance with the law and for the purposes outlined below.
Information Collected Automatically Using Technology
Automatic Data Exchanges
When you access our website, your computer and the server hosting the site exchange data automatically. This exchange of data is what enables you to view our website. Here is a more detailed look at the data exchanged and required for this web connection:
- The internet service provider you are connected to;
- Your IP address, which is a numerical address that precisely locates a computer connected to the internet;
- The browser you are using (e.g., Firefox, Chrome) and the operating system (e.g., Windows, Mac OS, Android, iOS);
- The pages you view on our website, along with the date and time you access these pages;
- The referring site address if you arrive at our website from another website.
The information we collect is not used to identify you; it is solely required for the internet connection’s proper functioning.
Web Audience Measurement and Advertising Targeting
Our website uses web audience measurement and advertising targeting tools. You can find the complete list below.
Google Analytics 4
Google Analytics is a web analytics service that provides basic statistics and digital insights about the traffic on TACT’s website. Information such as connection time, location, actions taken on the site, pages viewed, and referring sites is collected and anonymized to support this traffic analysis tool.
Use of Tracking Pixels
We have integrated Meta Pixel and LinkedIn Pixel into TACT’s website for advertising purposes. These integrations help us better understand user interactions and behaviours between these social platforms and our website.
Google Tag Manager
Google Tag Manager acts as a bridge between user actions and Google Analytics. This tool identifies actions taken on the website and sends relevant anonymized data to Google Analytics.
Hotjar
Hotjar is a tool that helps us better understand user behaviours and movements on our website. All data collected is anonymized and used solely to optimize our website’s content.
Google Search Console
This tool lets us identify the terms users enter in the Google search bar before accessing our web pages. This information helps us optimize our ranking on the Google search engine.
HubSpot
HubSpot is a customer relationship management (CRM) platform that centralizes interactions with your prospects and customers. The platform also enables us to automate marketing tasks.
Cookies
The TACT website includes several extensions and integrations from various services we use to ensure the proper functioning and optimization of our web pages. These services primarily use cookies, as described below, to facilitate functionality, enhance performance, and collect anonymized data about observed behaviours on the site.
Necessary Cookies
Based on user activity, Amazon Web Services uses cookies to optimize and manage the workload on our website’s servers.
Cloudflare, through HubSpot, uses cookies to support Cloudflare Bot Management.
Calendly, through HubSpot, uses cookies to enhance the user experience by maintaining session consistency.
HubSpot uses cookies to determine if a new session has started on the website.
WordPress uses cookies to save the current language settings.
Complianz uses cookies to store consent preferences for cookies.
Statistical Cookies
Hotjar uses cookies to identify the first page you visit on our website and to understand user actions and navigation paths. This data is anonymized.
Google Analytics and Google Tag Manager use cookies to calculate the number of visits, sessions, and advertising campaign data, providing us with an overview of our website traffic. This data is anonymized.
HubSpot uses cookies to track user activity on our website (first visit, last visit, current visit, number of sessions, form submissions).
Marketing Cookies
Meta uses cookies to display advertisements on its platform that are tailored to your interests based on your visit to our website.
LinkedIn uses cookies to display advertisements on its platform that are tailored to your interests based on your visit to our website.
Please note that you can delete or disable all cookies through your browser settings.
Data Use
Our website includes forms where you can provide your email address or your first and last name. These forms allow you to subscribe to our newsletter and contact us. We use your contact information solely to contact or add you to our newsletter mailing list based on your preferences, as indicated in the completed form. We also have an application form that enables you to share your resume and cover letter/motivation letter. The use of this information is strictly limited to the recruitment process to evaluate your application.
All information provided through the forms is used for the stated purposes only, and all your requests are handled exclusively by TACT’s human resources team.
The information we collect using technological tools, as described above, is primarily used to optimize our website and better understand how our visitors use it.
Data Disclosure
Who Has Access to Your Data at TACT?
In addition to the human resources team, the digital team and management may access the data collected through our website if necessary. As long as it is reasonably justified, only the minimal number of relevant members within our organization required to achieve the objectives outlined in this policy will have access to your personal information.
In certain cases, we may also share your personal information with third parties that provide services to us, such as sending newsletters, hosting and processing data, or statistical analysis. In all instances, when we share your personal information with service providers, we take reasonable measures to ensure they protect it, including implementing contractual requirements.
We may also share your personal information when required by law to comply with requests from our insurers, for accounting audits, or otherwise to protect our rights. If we receive a court order requiring us to provide certain personal information to law enforcement, we may disclose your personal information. Finally, we may also share personal information when you consent to do so or otherwise permitted by law.
Retention of Your Personal Information
How Long Does TACT Retain Personal Information?
We keep your personal information only for as long as necessary to fulfill the purpose for which it was collected unless the law allows or requires us to retain it for a longer period. Once its intended purpose has been met, the information will be deleted. TACT has implemented a document retention and destruction procedure to help manage the personal information collected.
External Websites
Our website may include information that directs you to third-party websites. TACT is not responsible for how these external sites handle your personal information in such cases. It is your responsibility to review their privacy policies before sharing any personal information with these external websites.
Security Measures
What Does TACT Do to Protect Your Personal Information?
TACT is committed to securing your personal information and has implemented various physical, technical, and organizational measures to protect it. This information is stored on servers used by TACT, with access restricted solely to the human resources team. These measures include the implementation of firewalls and encryption technologies. We take reasonable steps to ensure that only employees and subcontractors who need access to confidential data to perform, develop, or improve our services are authorized to access it, and we have trained our employees to understand their role in protecting your personal information. However, please note that no security measure can provide absolute protection.
Your Rights
Request for Access, Rectification, and Withdrawal of Consent
You have the right to access your personal information. You also have the right to withdraw your consent to share or use the information collected. If you wish to do so, please send us a request using the contact information provided at the bottom of this policy.
If you discover incorrect, incomplete, or ambiguous information about you in a file or record, or if the collection, sharing, or retention of this information is not authorized by law, you have the right to request a correction. You may also request the cessation of disclosing your personal information or removing any hyperlink associated with your name that provides access to such information if this disclosure causes you harm or violates the law or court order.
Before processing your request, we may ask you to provide information to confirm your identity. Additionally, we may be legally required to refuse your request for access, rectification, or deletion in whole or in part.
Finally, you have the right to file a complaint if you disagree with how we handle your personal information. In such cases, please provide detailed information about the nature of your complaint. Our Privacy Officer will review it and respond to you directly. You may also file a complaint with the Commission d’accès à l’information by following their procedure on their website.
Contact
For any questions regarding the collection, use, and disclosure of personal information, please contact:
Jonathan Gagnon
Privacy Officer
Vice President at TACT
jgagnon@tactconseil.ca
Policy Updates
Latest Updates
We may update this policy from time to time. Below are the latest changes made to our Privacy Policy since its previous version. By continuing to provide personal information or use our website after any modifications to this policy, you agree to these changes.
Last Updated: December 4, 2024
Policy update following the launch of our new website.
