To enhance your prospects of success, you need to back up your business strategies with evidence-based data.
Data collection adds undeniable value to all kinds of strategies, whether they be in public relations, government relations, digital technology, public affairs, internal communications, marketing, or other areas.
Our research team conducts a wide range of both qualitative and quantitative projects, including surveys, interviews, focus groups, perception audits, benchmarking, content analysis, data modelling and other evidence-based projects.
Research and Data Collection to Support Your Business Strategies
Audit, Research and Surveys
Social Acceptability and Public Opinion
You can offer citizens and local stakeholders the opportunity to document their understanding and opinion of your project, by conducting surveys, interviews and focus groups with them. This information facilitates dialogue with the target community and enables you to develop tailor-made communications tools.
Employer Branding
Do you want to develop an employer brand that is consistent with your vision, your values, and your team’s expectations. Do you want to stand out from your competitors? At TACT, our research team can help you by conducting internal surveys, interviews, and an analysis of your main competitors.
Your Brand’s Positioning, Awareness and Reputation
To choose the best organizational trajectory, you need to know more than where you are going: you also need to know where you are starting from. This principle applies to developing a public relations or positioning strategy for your organization. A public opinion survey conducted by our TACT research team will provide an initial portrait of your organization. Our team’s analyses may include:
- The strengths and weaknesses of your brand
- The different components of your reputation
- The level of awareness of your brand
- Your positioning compared to the competition
We offer you data segmented according to demographic characteristics so you can develop the right message, using the right channel, and addressing the right target.
Equity, Diversity, and Inclusion (EDI)
The first step towards effective EDI thinking is to document the situation within your organization, identifying both your strengths and weaknesses. Based on these results, a consultation process can be deployed to develop solutions tailored to your organization, while ensuring internal buy-in. At TACT, our team can help you develop a tailored search strategy that may include:
- An internal survey
- Interviews
- Design thinking workshops
Internal Communications
Effective internal communications help to ensure that your members or staff are satisfied and truly feel part of your organization. A diagnosis of your internal communications will enable you to refine the dialogue with your teams or members, while finding the best way to stand out from the crowd. At TACT, our experts can help you carry out this diagnosis with a strategy tailored to your needs. This strategy may include:
- An internal survey
- Interviews
- Discussion groups
Our research team is here to provide you with accurate, synthesized information, making it easier for your team to take informed business decisions. TACT’s strength lies in our ability to establish attainable objectives, identify needs and understand and evaluate data.
