Digital marketing and social media are an integral part of global business strategies. And why is that? Because the Web is an endless source of opportunities for organizations!
But to make your mark on the Web, you need to stand out. And to stand out, you need to understand the different digital platforms and tactics available to you.
Our digital team is here to guide you in optimizing your online presence, whether through your website, social media, or other digital communications channels.
Digital and Social Media for a Stronger Web Presence
At TACT, our digital experts deal with the Web and social mediascape day-to-day. They know the trends, best practices, and tools like the back of their hand. Calling on TACT’s digital services means calling on a passionate team ready to guide you, whatever your needs.
Data Analysis and Collection
Website Audit and Performance
The diagnosis or audit of a website allows you to identify any major or minor changes that need to be made. A proper diagnosis of your site can make all the difference in terms of search engine optimization, user experience and the behaviour of your audience. If your aim is to rank higher in Google’s organic search results and improve your website’s performance, our team has the in-depth expertise to make it happen.
Data Science, Collection and Valuation
Having a lot of data does not do much good if you are unsure know how to interpret it. At TACT, our digital specialists work in collaboration with research specialists to collect and read data effectively, with a view to obtaining empirical results. We aim to identify insights that can guide our digital actions.
Digital Strategy and Advertising
Digital Marketing Strategy
An effective offensive inevitably relies on a well-honed action plan. At TACT, our experts are on hand to help you develop objectives, targets, an editorial line, competitive analysis, tactics, helping you shape a measurable digital strategy that will guide your entire online presence.
Advertising Campaigns
To get traction with an advertising campaign on Facebook, Instagram, LinkedIn, TikTok, Google or other platforms, you need a detailed understanding of the online behaviour of your target audiences. At TACT, we take a personalized approach based on audience segmentation, remarketing and maximizing the use of data, to guide you through the various platforms so that reach the right person, in the right place, at the right time, with the right message.
Performance Measurement and Reporting
All digital actions need to be measured. After all, measurement is one of the greatest advantages digital actions offer, in pursuing your business objectives. That is why TACT offers a range of solutions that allow you to monitor your performance in near real time!
Content and Positioning
Strategic Positioning on LinkedIn
At TACT, our team can help you build your professional positioning on social media to maximize your influence as a business leader. Discover how to find your place in the digital ecosystem, how to share your thoughts, and how to establish yourself as a credible figure in your sector of activity while achieving your objectives in terms of awareness-raising. This exercise can also be used to position your management committee.
Content Strategy
It is no longer enough to be present on social media. You now need to take part and, above all, to be relevant. In addition to offering strategic advice, TACT’s digital team is here to help you identify and distribute relevant content, interact with your community’s subscribers, and optimize your visibility. TACT also has a team of in-house graphic designers who can develop visual content for you.
Managing an Online Community
It takes a planned approach and the right balance of tone, sensitivity, and repartee to create, grow and manage an online community. At TACT, our team includes experienced community managers who have worked for a wide range of brands and companies. We have the technological tools to monitor your online community day-to-day, and to support your team when needed.
Digital Shift and Transformation
Optimizing the Digital Ecosystem
The Web is constantly evolving, which is why it is increasingly difficult to keep up to date with in-depth knowledge of all the digital platforms available to you. We can help you organize your digital ecosystem. We offer simple, accessible support based on the latest trends and/or regulations. Examples of the support we offer: creating an account on a new social platform, updating platforms such as Google Analytics, setting up an access management system, implementing new data collection and analysis tools and even training your team in the use of a wide range of platforms and tools.
