For an employer brand to be a powerful tool for employee engagement and recruitment, it must faithfully reflect the company’s culture, values, and practices, while also standing out effectively from the competition.
TACT offers a variety of tailored services to help organizations evaluate their employer brand and the competitive environment in which it operates. TACT’s multidisciplinary team can support you through every stage of developing and promoting your employer brand.
Employer branding for attracting and mobilizing the best talent
Creating an employer brand is a strategic and systematic effort to develop a positive and attractive image of your company as an employer of choice. This process can be broken down into several key steps through which our experts will be more than happy to guide you.
Prepare the ground
Internal Audit and Benchmarking
Internal audits and benchmarking play crucial roles in creating and strengthening a solid employer brand. As part of building your employer brand, internal audits are one of the tools our team uses to thoroughly assess your practices, policies, and organizational culture regarding talent attraction and retention. We will review your processes in the following areas:
- Recruitment
- Staff management
- Compensation policies
- Employee benefits
- Internal communication
At the same time, benchmarking provides an external perspective by assessing how your company stands compared to its competitors and industry standards. Based on the results, TACT can identify areas that need improvement and design strategic initiatives to strengthen your employer brand.
Strategic Planning
Strategic planning plays a crucial role in creating a strong and attractive employer brand. TACT guides you through the methodical process of defining the objectives, values, and key initiatives that will shape your company’s perception as an employer in the job market.
Define the employer brand
Employer Value Proposition (EVP)
An effective employer brand highlights an attractive and differentiated Employer Value Proposition (EVP). It represents the tangible and intangible benefits a company offers its employees, setting it apart as an employer of choice.
TACT’s team supports you in creating your EVP and also in communicating it effectively. The EVP should be conveyed across all recruitment and communication channels, whether on the website, social media, at recruitment events, or during interviews with potential candidates.
Transparent and authentic communication is essential to building trust and attracting top talent.
Promote the employer brand (internally and externally)
Employee Engagement Strategy
To align your internal communication actions with your employer brand and business objectives, TACT can assist in developing strategies for engaging employees and managers, from defining the EVP to executing communication campaigns.
Communication Campaign
In a competitive market characterized by labour shortages, effective communication strategies have become essential for any organization seeking to attract and recruit top talent. Our recruitment communication services are designed to help companies attract, engage, and retain the best candidates by implementing targeted and impactful communication strategies.
