As Quebec’s largest public relations agency, TACT carries out hundreds of press operations every year – at the national, regional, and local levels – for organizations of all sizes.
At TACT, our combined networks and knowledge ensure that you reach the right person, in the right way, at the right time.
Media Relations to Position You in the Media Ecosystem
At TACT, we are well placed to develop effective media strategies tailored to your needs, thanks to our unique knowledge of the media ecosystem and the journalists who work in it, combined with the experience, expertise, and creativity of our team.
Media Relations
Media Strategy
Our media relations team can help you develop a relevant media strategy tailored to your needs, from large-scale press conferences to targeted media interviews. We offer a turnkey service:
- Writing and distributing press releases
- Producing communications tools
- Identifying and contacting the relevant media organizations
- Setting up and hosting press conferences
- Preparing spokespeople
- Conducting press reviews
- Media monitoring
Setting Up Press Conferences
Do you have a major announcement to make? Do you want to make a big splash, and get plenty of media coverage? At TACT, our team of experts can support you in designing, setting up, and running a press conference that best corresponds to your specific needs. We can take care of everything for you:
- Finding and hiring the venue
- Managing logistics and coordination with audiovisual suppliers
- Developing a detailed event scenario
- Hosting the press conference and question period
- Writing messages and speeches
- Sending invitations to the media
- Preparing spokespeople
- Managing follow-up interviews
Writing and Distributing Press Releases
At TACT, we leverage a large team of exceptional writers who know how to find the right angle, the right hook, and the right words to convey your message, helping you above all to capture the attention of the media. But we offer more than high-quality writing. We rely on our strategic vision to advise you and help you achieve your objectives. A well-written press release will only take you so far … unless it is backed up by a solid media strategy!
Public Relations Officer or Press Attaché
At TACT, we leverage team members who have worked as press attachés for politicians, public figures, business leaders, professional athletes, artists and more. On a day-to-day basis, we work with spokespeople from organizations in all sectors and at all levels of experience.
Our experts are used to dealing with pressure. We do more than simply act as a conduit between you and the media: we advise, prepare, and strategically support spokespeople, and respond to journalists with the mix of consideration, tact, and firmness that this sometimes requires.
Training Spokespeople
TACT also offers comprehensive training for spokespeople, to equip you with the skills you need to make your mark in the media environment. This training will help you gain a better understanding of the media world, its players and the challenges involved. You will also learn practical concepts and tips on how to express yourself in front of the media, perform well in interviews and deliver your messages in the most effective way.
At TACT, our specialists have worked as spokespeople or journalists. Their expertise will give you a real-world grasp of what to expect through enriching simulations, from interviews to press activities. These simulations will make you feel more at ease in your future public appearances, so you can deliver a powerful performance during each interview. Do you have an interview or an interview tour planned soon? At TACT, we also offer tailor-made dry-run sessions to help you anticipate lines of questioning and deliver your messages effectively.
