A broad understanding of the issues and key players is essential to making yourself heard in a crowded political landscape, positioning favourably in a polarized public space, or choosing between speaking out firmly and patiently waiting your turn.
TACT supports you in assessing the strategic risks and opportunities of participating in public debates on specific issues, while helping ensure the quality and effectiveness of your intervention. The goal is to make sure your message is heard and understood at the right time and in the best way, maximizing the success of your influence strategy.
Public Affairs for Reputation and Awareness Management
Public affairs encompass the interactions and relationships between an organization and government institutions, political decision-makers, stakeholders, and society at large. TACT can support you in planning and structuring these interactions and relationships to promote your interests and meet your goals.
Public affairs
Data for a Compelling Argument
Political decisions are always influenced by public opinion. With the expertise of its research and data analysis specialists, TACT can help you gauge public sentiment on issues that matter to you, providing data that can serve as a powerful tool in your public affairs strategy.
Awareness Campaigns
Our experts can design public opinion campaigns and develop strategies and messaging that capture the attention of your target audience and decision-makers, all backed up by credible data. These campaigns can be original, impactful, sensitive, or powerful, but always meticulously executed to highlight key issues and promote your organization’s stance in societal debates. These campaigns can take various forms, as shown below:
- Debunk myths and popular beliefs.
- Position an issue to garner more visibility.
- Influence decision-making and receive better payoffs.
- Mobilization campaigns aimed at the general public or a niche audience.
Issue Management
Any organization may face an issue or crisis that could impact its reputation, business relationships, or relations with public decision-makers. In such situations, our team will act quickly, analyze the issues and their potential impacts rationally, and offer strategic and operational advice in a compassionate way, so that you feel confident in handling the situation. Whether proactively or defensively, TACT will help you consolidate your message and ensure relevant communication with your political, public, and sectoral stakeholders. Our experts can assist you in preparing various deliverables, such as:
- Preparing a crisis management plan.
- Developing an action sequence.
- Drafting key messages.
- Identifying communication channels for stakeholders.
- Media monitoring, including social media.
- Interview preparation.
- Media coordination.
- Digital community management.
