A well-orchestrated public relations strategy transforms your vision into communications messaging that rocks.
This allows you to seize the best opportunities and set your organization apart in its business environment.
At TACT, we can help you make your mark in a fast-changing media world with comprehensive communications plans and creative media strategies.
Public Relations to Position You in the Media Ecosystem
Public Relations
Communications Plan
The communications plan is the cornerstone of a public relations strategy, and ensures that your communications initiatives are consistent with your objectives. Thanks to our wide-ranging expertise, TACT fosters a global approach bringing together public relations, government relations, digital technology, internal communications, and marketing.
Media Strategy
The media world is evolving at a frenetic pace. You are looking for ways to make your presence felt, to increase your profile or highlight an issue. Our public relations team can help you develop a relevant media strategy tailored to your needs, from large-scale press conferences to targeted media interviews. The combined networks and knowledge of TACT’s experts ensure that you speak to the right person, in the right way, at the right time.
We offer a turnkey service:
- Writing and distributing press releases
- Producing communications tools
- Identifying and contacting relevant media organizations
- Setting up and running press conferences
- Preparing spokespeople
- Conducting press reviews
- Media monitoring
Positioning Strategy
How can you stand out from the crowd or stand out in your business environment? Developing and implementing a good positioning strategy are key steps to achieving your objectives. At TACT, our public relations team places the collective intelligence and accumulated experience of dozens of experts at your disposal to help your organization achieve optimal positioning, in line with your organizational DNA, values and distinctive qualities.
- Positioning a company
- Positioning a business leader
- Positioning expertise
- Positioning a product
Writing Communications Tools
Key messages, website, newsletter, social media content and press releases are all tools your organization needs to communicate effectively. TACT has a team of top-notch writers who know how to find the right words to deliver effective messages and better achieve your objectives.
