A Changing Environment with Significant Needs
The sports community in Québec and Canada has been the centre of several controversies, which have put it under the scrutiny of the media and public decision-makers in recent years. Since then, there have been many significant reforms made across all sorts of sports associations and organizations, including laying out codes of ethics and best practices, revising governance structures, professionalizing methods and processes, raising the number of training offerings designed for coaches, management team members, administrators, volunteers, among others.
In this context, TACT works with numerous organizations of all sizes in the Québec and Canadian sports sector, ranging from professional teams (which are part of the daily media landscape) to amateur sports federations and event promoters. TACT remains a close partner to these organizations and knows how to meet their needs, however big or small, while respecting their budgets.
Our Services
TACT responds to the needs of its clients, which vary greatly depending on the issues and challenges they face. In terms of sports management, we support sports associations and organizations in:
- Organizing professional, amateur and recreational events of regional, national and international scope
- Preparing communication plans to promote their brand and their achievements
- Seeking funding from different levels of government
- Crisis mitigation and management, as well as issue and image management
- Media and journalist relations
- Digital communication
- Effective communication with different audiences, including athletes, volunteers, youths and parents as well as coaches
We also offer a wide range of training programs specifically designed for leadership teams that touch on several interest areas including public relations and media management, public and government relations, strategic issue management, public speaking, to name a few.
Our Expertise
A Team of Seasoned Experts
At TACT, our “sports team” is made up of several seasoned experts with decades of experience in sports organizations. A special mention must be made of our special advisor Donald Beauchamp, who has worked for over 25 years in the communications department of the Montreal Canadiens.
Our team is also made up of athletes who practice many sport activities on a regular basis and who are, above all, truly passionate about professional and amateur sports and the promotion of an active lifestyle.
