Geneviève Couture

Senior Director

With 17 years of experience in strategic communications, Geneviève confidently and rigorously manages complex public affairs, crisis management, and corporate communications mandates. She has a proven track record of advising senior leadership across diverse organizations and successfully leading sensitive mandates with professionalism and impact. At TACT, she has spearheaded numerous communications plans and is regarded as a trusted resource within the firm. She holds a degree in public communications from Université Laval and an M.Sc. in management with a specialization in marketing from HEC Montréal. Her results-driven strategic vision empowers organizations to move decisively toward their goals.